Trends show that the motorcycle industry is facing some troubles. Although motorcycles are improving overall, riders are getting older. Some people feel there aren’t enough smaller motorcycles, training is too expensive, or that the industry doesn’t make motorcycling appealing enough to possible young riders, entry level riders or women riders. Give A Shift is roundtable conversations about improving motorcycling, and that’s just what Robert Pandya, industry veteran, talks about in this episode.
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