The Motorcycling Industry Is Failing to Attract New Riders - Why
Robert Pandya is a veteran in the motorcycle industry and through his company called Spokespeople, LLC, a PR agency, he’s involved with some of the biggest names in the motorcycle industry, working with them on marketing, media relations and promotions. He’s worked with International Motorcycle Shows, Victory Motorcycles and Indian Motorcycles to name a few. Robert founded Give A Shift, roundtable discussions about the future of motorcycling.
Trends show that the motorcycle industry is facing some troubles. Although motorcycles are improving overall, riders are getting older. Some people feel that there aren’t enough smaller motorcycles, training classes are too expensive, or that the industry doesn’t make motorcycling appealing enough to possible young riders, entry level riders or women riders. Give A Shift is all about having conversations about improving motorcycling, and that’s just what Robert talks about in this episode.
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